Many top distributors in MLM have been guilty of “misunderstanding” their mission…(I am one of them)…most people, when they enroll in MLM don’t really understand the MLM machine and mistake it for the “retail machine”….which it really is not.
The reason most mlm companies do NOT allow their products in stores is because of the “exposure to the false impression of saturation”..what this means is that by publicly displaying MLM products you are doing the exact opposite of what you should be doing. And the reason you are doing it is because in the “retail world” exposure is KEY to sales…NOT so in MLM…
MLM is a business system whereby the avg distributor will move $100 – $300 per month..this is data that wont change no matter how much the world wishes it to be different…
Knowing this data is key to understanding YOUR job when working towards residual income….
What you want to do is attract as many new distributors into your business as possible…and hope that enough of them are bitten by the residual bug….but along the way, the majority will only do the small retail part of the business….and those people (who make up the majority of your business) will stay far away from an mlm that is being sold in retail stores…with the impression that “why would I want to compete with my local store?”If you felt that your area could hold $100,000 in volume each month you would divide that by $200 and that would be the number of distributors your town could hold with out anyone bumping into each other too much…but put ONE store in business with your products and the chance of building that $100,000 in volume will disappear in a heartbeat….
So what would you rather have…a store doing $1000 per month of which you get 10% or a group doing $100,000 per month of which you get 7%
Those who make big dollars in MLM do so by understanding this principal…stores are OUT…..
Posted by Pabitra Mohan on May 15, 2009 at 9:36 am
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Posted by freemlmtools on May 15, 2009 at 5:06 pm
Your Right, it will be a negative thought in prospects mind If he/she will see your MLM products in retail stores because he will think that he has no or little chance of recruiting new prospect because the products or the MLM is widely known by masses which is the term of saturation.
Another reason is that they will break the MLM channel distribution in which company-directly to distributor (us) and the job of middle man,agent,retail will be put to distributor (us) and the profit of that 3 channel (middleman,area agent, retail) will be paid directly to us. If they will break that channel it will surely that MLM will be bankrupt overnight. Sound clear? Peace! See you at the top. God Bless.
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